Who should be on your journey to become a successful social enterprise? This provides a precise description for building your Social Enterprise Leadership Team..

You know you’ve got the right person filling a leadership role when…
z He secures a $35,000 donation from a philanthropist who happens to be sitting next to him on a flight from Los Angeles to Phoenix.
z She has a purse cluttered with business cards that rarely get loaded into Outlook, but she can remember each encounter with uncanny precision.
z He can convince skeptics not only of the value of what his organization is doing, but also why the issue is critical, converting skeptics into believers in just minutes.
z She sends one-line e-mails at obscure times of the day and night, many of them ending with “This is why what we are doing is so important!”
Scaling Partner
z She keeps a color-coded to-do list and sometimes adds tasks that have already been completed in order to maximize the ultimate gratification—crossing an item off the list.
z He has dog-eared copies of the books Good to Great and The Leadership Pipeline and has the quote “Get the right people on the bus” on a Post-it note on his computer monitor.
z She often asks for “data to back that up,” speaks in bullet-pointed lists of three, and ends most conversations with a summary of time-specific next steps.
z He asks the founder, after an inspiring proclamation of a new strategy to scale up, “Have you thought through how this will affect our resources and strategic plan?”
z He sees weddings, reunions, and neighborhood block parties as ideal opportunities to expand his professional network and share the work of the organization.
z She has more than 500 connections on LinkedIn and adds two to five more connections each week, frequently putting them into such categories as “potential partners” and “advocates.”
z He uses colored tabs to indicate which events are most important for the evangelist to attend and can be seen walking the evangelist to her car telling her the three e-mails she should respond to that night.
z She speaks on a first-name basis with the baristas at her local Starbucks and once sent flowers to her hairstylist after she had a baby.
Program Strategist
z She weaves words like “rubric,” “metrics,” and “outcomes” into regular conversation.
z He subscribes to academic journals and frequently sends out links to articles or videos with compelling data such as the latest statistics on microfinance repayment rates.
z She displays a framed photo at her desk of the first class of students she taught and the family she lived with in Guinea Bissau while serving in the Peace Corps.
z He programs his office voice mail to ask that people call him on his cell phone because he is in the field observing the organization’s programs.
z He uses Excel to help organize his thoughts, even when he is not using any numbers.
z She brings a copy of the budget to every executive meeting.
z He begins to research international standards for audited financial statements as soon as he hears the evangelist talk about expanding operations into a new country.
z She has a note on her desk reminding passers-by to “Think Unrestricted” when fundraising.

~ Stanford Social Innovation Review, Fall 2010


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